Buy your own ad campaign online

Dubai: Middle Eastern brands looking for their next big advertising idea can now buy a campaign online through a web-based service called OpenAd.net.

During the International Advertising Association World Congress OpenAd.net plans to demonstrate how to purchase work and hold pitches over the internet.

The service enables clients to post their communications briefs online and wait for responses from over 4,500 creatives who have signed up in 43 countries.

Nearly 20 per cent of its creatives come from the UK advertising industry, but talent from six Middle East countries has also signed up, giving local businesses access to ideas from both home and abroad.

"The Middle East is an exciting new market for OpenAd.net and we are looking forward to meeting local business people at the IAA conference," said Tamara Stader, OpenAd.net's marketing manager.