CBD rolls out multichannel digital banking services

Dubai: Commercial Bank of Dubai (CBD) has unveiled a series of innovative digital banking initiatives aimed at making banking simpler, easier and more personalised.

“The new initiatives are enabled by ‘CBD nEXT’, a multi-year transformation programme that has the objective of building the new CBD around customer needs by leveraging a deep understanding of client insights,” said Murray Sims, GM Personal Banking Group, CBD.

Through its new initiative the lender aims to be leader in the digital banking sector and support Smart Government initiatives. Some of these key initiatives include real-time customer onboarding, a new mobile banking app, new enhancements for customer engagement a completely new customer experience for people moving to UAE, as well as advanced payments solutions to support Smart Government and our corporate clients.

“Our customers have told us they prefer digital banking platforms that provide the ease and flexibility to bank anywhere, anytime in a personalised way. We have designed our innovative digital banking services, addressed our changing customer needs to provide easier and simpler banking. It is about leveraging world-class technology to create a first-class customer experience,” said Sims.

Solutions

CBD is aggressively pursuing digital initiatives across retail, corporate, commercial clients and the UAE government through advanced payment solutions. For example CBD recently launched digital payment and cash management solutions such as iBusiness, iPrint and iCollect for corporate and commercial customers. The new services increase efficiencies in all transaction processing and reconciliation activities, and improve operational efficiencies as well. CBD has also enabled online payments and conversion to a cashless environment for main government entities such as the Dubai Chamber and the National Olympic Committee.

“During the past months, the bank progressed in developing an omnichannel distribution model that facilitates customers’ relations with the bank where they want, how they want and when they want. We are the first bank in the region to have committed as much to transformation as CBD, effectively rewiring the whole Bank around our customer needs,” said Walter Lironi, GM Central Transformation Office of CBD.

Seamless integration

Although the bank expects significant cost savings through the adoption of the new digital strategy, the lender aims to enhance its physical presence across the country through branch network and digital banking kiosks.

Officials said the new digital strategy is aimed at seamlessly integrating banking into clients’ everyday lives so that banking becomes simpler, easier and personalised. “CBD focuses on empowering our customers to support us delivering experiences that make their lives easier and simpler, while addressing each of their banking needs in a personalised and tailored manner,” said Asem Fikree, Director of Systems and Operations.

Box: New initiatives

Real-time Customer Onboarding: The customer onboarding initiative aims to enhance the customer experience by fast account opening, improved operational efficiency and produce. The new customer on-boarding process is completed end-to-end in real-time. This includes collecting client information, verifying their identity, issuance of the debit card and the presentation of the welcome pack.

New mobile app: The new App designed to make banking simpler, smarter and faster for its customers. The new CBD mobile App allows customers to keep better track of bank account activities and view transactions, pay utilities and stay updated on CBD’s latest products and promotions.

New UAE Arrivals: “Movingtouae” — The new site provides a wide range of information, tools, resources and services that assist newcomers to UAE to settle in and meet their needs. It provides a one-stop access for all the information they need, whether they are looking for a school, housing, health and medical services or simply knowing how to move around. In addition, the site will also provide information on how to get started on the right financial path with sound financial advice.