Sama announces management change

Dubai: Sama, the newest low fare airline in Saudi Arabia, announced on Wednesday that Bruce Ashby would be joining Sama with effect 1st December 2008 to succeed Andrew Cowen CEO and co-founder of Sama.

After nearly 4 years leading the start-up and initial growth phase of Sama, Cowen decided that on expiry of his contract with Sama in December 2008 it was time to hand over the day to day management of Sama to a new CEO, to help take Sama through the next phase of its growth.

Bruce Ashby, former President and Chief Executive Officer of IndiGo Airlines, one of India's most aggressive low fares carriers, has a strong airline background. Mr. Ashby led Indigo Airlines as President and CEO for 3 years through its launch and initial growth.

Prior to IndiGo he served as the Executive Vice President-Marketing and Planning of US Airways. He also handled finance, operations, corporate development, planning and marketing at earlier stages in his career at US Airways.