Dubai’s Emirates aircraft is taking Expo 2020 message across the world with new livery

Dubai: Emirates, the official airline of Expo 2020 Dubai, has unveiled a new livery on its flagship A380 aircraft to promote the event worldwide.

A departure from the airline’s traditional white and gold paint scheme, the new bright blue aircraft livery features large-scale graphics in vivid green, orange, pink, purple and red, which run across the fuselage and all the way up to the tail and fin interlaced with the distinct ring-shaped Expo 2020 Dubai logo.

Special ‘Dubai Expo’ and ‘Be Part of the Magic’ messages run across both sides of the A380 fuselage. The engine cowls also carry the Expo 2020 Dubai messages and dates of the event.

In addition, the Burj Khalifa stuntwoman who appeared in the recent viral Emirates ad, carries an invitation to visit the event on both sides of the aircraft, holding a message board that says: ‘See you there’ and ‘Dubai Expo Oct-Mar 2022’.

The iconic Emirates red belly branding, which can be only seen when the aircraft is flying overhead, has been replaced by the opportunity themed orange ‘Dubai Expo’ branding.

The new livery will appear on three Emirates A380 aircraft to help visually tell the story and reaffirm the themes of one of the largest global events to take place since the onset of the pandemic. The distinctive blue Expo aircraft will join the 40 other special liveries dedicated to Expo 2020 Dubai, which have collectively flown to over 130 destinations across the Emirates network since 2018.