How automotive technology leader Keyloop harnesses AI to drive efficiencies

The Middle East is home to some of the largest and most advanced vehicle workshops in the world, serving a rapidly growing market. From large service centres supporting fleet operations to specialised high-end dealerships, the region’s customer base expects a first-class experience. To meet the scale and complexity of these demands, retailers and workshops require innovative, customer-first solutions.

Keyloop, a global leader in automotive technology, delivers this with connected systems and high levels of automation that boost efficiency, drive workshop utilisation and maximise profit. By using Experience-First technology, which puts the customer at the heart of all activity, Keyloop helps retailers deliver positive customer outcomes and amplify revenues through the full purchase and ownership cycle. Its solutions connect every phase of the customer life cycle, from sales to aftersales, inventory to dealer management systems, while streamlining and automating key processes to reduce operational costs, making businesses more agile.

Brands with exceptional customer service perform very well in the Middle East. Rising expectations translate to the automotive industry, too, accelerated by more car buyers now choosing to buy online. This means dealers need to ensure they are delivering high-quality customer service both in person and online. For many automotive businesses, keeping up with this consumer preference means embracing digital transformation.

Maximising growth and customer retention

As a global automotive leader, Keyloop guides its customers through technology trends and an evolving market. Research from Roland Berger demonstrates the need for dealers to be more efficient in their online presence, as “96 per cent of prospective auto buyers in the UAE and Saudi Arabia initiate their purchase journey online, leveraging the Internet to research and explore their new car”. Roland Berger found that “up to two-thirds of this research is conducted on mobile devices such as smartphones and tablets” and, once the consumer finds their perfect car, “over 50 per cent of customers would also use the internet to signal their interest and get quotes, continuing their all-digital experience”. With such a high prevalence of online user interactions, dealers need to utilise a consistent, integrated online and offline customer experience across the entire purchase journey to maximise growth and customer retention.

Keyloop fuses data with intuitive technology and efficient workflows with memorable experiences to help retailers amplify both customer and vehicle lifetime value. By adopting these solutions, businesses can connect the potentially vast number of individual actions and interactions comprised within the purchase and ownership cycle.

Driving customer satisfaction

Being able to automate processes and use fewer systems, dealerships can reduce or eliminate labour-intensive admin. This benefits the customer, too, by delivering a smoother and swifter experience. That results in significant boosts in their customer satisfaction KPIs, which translates to increased revenue and better retention rates.

Sites adopting Keyloop’s latest solutions have seen overall transaction value rise sharply, with 20 per cent of customers who checked in online going on to purchase upsell items. Meanwhile, service departments found that customer queries were resolved up to 15 times faster using Keyloop tools, and there was an average 50 per cent reduction in the volume of outbound customer calls required to resolve issues. In terms of workshop efficiency, Keyloop delivered a three-minute saving per repair order to its pilot dealerships, while cutting the idle time per technician by up to 45 minutes per day.

Streamlined solutions for dealerships

“The Middle East is a rapidly evolving market, with great room for opportunity and innovation, especially in automotive,” says Monzer Tohme, Managing Director, Keyloop Middle East and Asia. “We see the considerable potential in the region for delivering smarter, more connected retail experiences.

“In the Middle East, most of our dealerships are part of large family-owned portfolio businesses. These businesses will have advanced technology departments, and they know what they want in terms of performance and deliverables; they often seek premium solutions.

“When it comes to deploying automotive technology for their dealerships, we need to provide sector-specific knowledge and streamlined solutions that help drive their businesses into the future. Dealership expectations are high because customer expectations are higher.”

Keyloop supplies software solutions that harness AI to drive efficiencies. Its tools offer businesses practical ways to connect systems, data, and processes to save time, reduce costs, and pave the way for AI-driven success.