Pradeep Sarkar, the ad maker who shone as a Bollywood filmmaker

Bollywood filmmaker Pradeep Sarkar, known for directing blockbusters and critically-acclaimed movies like 'Parineeta', 'Helicopter Eela' and 'Mardaani', died at the age of 68 on Friday. The director was reportedly hospitalised following a drop in his pottasium levels in the early hours of the morning.

'Dada', as he was affectionately known by friends and associates in the film industry, had various jobs. Over his multi-decade career, he assumed the responsibilities of writer, producer and director for movies, music videos, web series and commercials.

Sarkar advanced steadily after earning a gold medal at the Delhi Institute of Art in 1979, becoming one of the nation's most active admakers.

Advertisements served as the foundation early in his career. Before debuting as a feature film director in 2005 with 'Parineeta', he had helmed a number of well-known music videos. Bollywood actress Kajol, who featured in his last big-screen directorial 'Helicopter Eela', posted a picture of the two which she captioned: "Dada, you will be missed. Your sense of humour, humility and all the work you put into your films will always be remembered. RIP."

'Parineeta' was well received by critics and viewers. Sarkar then worked on a number of stories that demonstrated his prowess as a storyteller.