McLaren’s new Art Car
Nat Bowen, a British artist renowned for her colourful and multi-layered resin pieces has teamed up with McLaren Automotive to create a one-off Art Car in the region. The McLaren Artura that features the Bowen’s signature technique will be on showcase at the ME Dubai hotel until March 31, 2022.
The collaboration delves into the themes of ‘Art’ and ‘Future’, which is also reflected in the name of McLaren’s first high-performance hybrid supercar.
Nat Bowen is a leading British abstract artist who is widely known for her stunningly, colourful pieces. According to McLaren, the creative collaboration delves into the use of Chromology, which represents the psychology behind colour, along with the aforementioned themes.
The exterior of the art car is finished in translucent resin pigments, which react to ambient light and thus absorb or reflect the surroundings, essentially becoming one with its surroundings.
“We are delighted to have collaborated with Nat Bowen to showcase the all-new McLaren Artura featuring her signature multi-layered artwork in the iconic surroundings of the ME Dubai. The exhibition received phenomenal reception from the attending guests and allowed us to successfully engage with the extremely passionate art community in Dubai and the rest of the Middle East region,” said Mohamed Fawzi, Market Director – Middle East & Africa, McLaren Automotive.
Nat Bowen added: “It has been an honour to work with McLaren Automotive on this exciting concept and display it as part of my first solo exhibition in Dubai. My goal was to provide a truly immersive experience and transport the visitors into a meditative state away from everyday distraction, as well as allow them to further explore and develop their relationship with colour”.