Prada celebrates the year of the rabbit

Prada has just revealed the new ‘Memories of Beauty’ campaign celebrating the year of the rabbit according to the Lunar calendar, with iconic Chinese personalities starring in the campaign including renownedsinger Cai Xukun, actress Chunxia, actor Bai Yufan, and model Du Juan.

The campaign was created by up-and-coming photographer Nick Yang, who depicts the stars in ‘Memories of Beauty’ alongside objects of their past in order to tell unique stories of personal emotions and evocations.

Marking the launch of the new campaign in the year of the rabbit, Prada has launched an exclusive selection of men's and women's ready-to-wear, bags, footwear and accessories, with highlights including items such as the new Prada Moon bag, which is a contemporary take on the Maison’s iconic model from the 2000s.

In the men’s selection there is loads of velvet, twill, leather and more, as well as square bags stamped with the iconic Prada triangle logo and nappa leather sneakers. If you want to check out these pieces head to prada.com or selected Prada stores where the ‘Memories of Beauty’ collection is available,.