The Kurator
Chanel Spring Summer 2022, a photographic fashion show
Virginie Viard presented the new collection shot by Inez & Vinoodh
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In the history of fashion, designers and photographers often work together for a long time to become famous artistic duos such as Yves Saint Laurent & Helmut Newton, or Azzedine Alaia & Peter Lindbergh. On the other side was Karl Lagerfeld, a talented photographer who loved shooting the campaigns himself, like his dear friend Hedi Slimane.
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As Virginie Viard from Chanel said, "Fashion is clothes, models, and photographers." The artistic director chose the famous fashion photographers Inez & Vinoodh to shoot the campaign and the collection in the eighties mood, reminding us of Lagerfeld's Chanel debuts.
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On the last day of Paris Fashion Week, Chanel transformed the Grand Palais into an intimate set with an elevated white catwalk. The photographers were back to the front row and shot again (or for the first time!) the tops models Adut Akech, Mica Arganarz, and Rianne Van Rompaey, who revealed their best smiles in front of the lenses.
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The flurry of flashes from the cameras and the click sounds jog the memory of the magic from the eighties' fashion shows. These beautiful and moving memories were the ones Virginie Viard wanted to bring back to life for the new Chanel generation.
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Oversize tweed jackets are the new Chanel must-haves. A perfect shape makes it the ideal wear as an evening dress, with cute sandals or derbies. Logomania is back trending for next summer on little pink dresses and jackets.
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Overalls in leather - and quilted accessories like the matching bag - with large-format versions are back on trend, ideal for going between the city and the beach.
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