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An Emirati healthy food brand with global ambitions

In 2009, Emirati national Nasser Al Messabi began a transformative fitness journey that would eventually reshape healthy eating in the UAE. After competing in fitness competitions starting in 2012, Nasser quickly realized that maintaining a strict diet required immense mental discipline and effort. Recognizing a gap in the market for convenient, nutritious meal options, he decided to take matters into his own hands.

In 2016, with the help of a talented chef, Low Calories was born. Nasser’s strong connection with the community fueled his commitment to providing meals that were both delicious and nutritionally balanced. It wasn’t long before Low Calories became a favorite among fitness enthusiasts, busy professionals, and families who care about health and well-being.

What sets Low Calories apart is its unwavering dedication to helping individuals improve their quality of life while staying on track with their health and fitness goals. Customers have access to an in-house nutritionist who also offers home visits to ensure they stay on the right path.

From its humble beginnings, the Emirati-born healthy food brand has experienced remarkable growth. It is now available in over 50 locations across the MENA region, including the UAE, Qatar, Saudi Arabia, Egypt, and Iraq. The brand’s success stems from its belief that healthy eating is a universal language, capable of uniting people from all walks of life. Recently, Low Calories made its offerings even more accessible by partnering with Tabby, allowing customers to enjoy nutritious meals with flexible payment options.

Founded in Abu Dhabi, Low Calories is a proud Emirati restaurant with a passion for healthy, delicious food. The brand has expanded to five countries across the MENA region, bringing its commitment to quality and nutrition to a global audience.

Locally-sourced goodness

Low Calories believes in the power of fresh, local ingredients. The majority of the restaurant’s meat and produce is sourced locally, supporting regional farmers and reducing the brand’s carbon footprint. This commitment to sustainability ensures that Low Calories' meals are not only good for customers but also good for the planet.

The kitchen is the heart of Low Calories' operation, where quality control is paramount. The restaurant adheres to the highest standards of hygiene and food safety, ensuring that every meal meets the highest quality standards. From the moment ingredients arrive to the time the meal is delivered, every step is handled with care and precision.

Personalized nutrition

Low Calories goes beyond meal delivery by offering personalized nutrition services. The restaurant’s nutritionists are available for home visits, providing tailored consultations to help customers make informed dietary choices. This personalized approach ensures that each customer’s specific nutritional needs and goals are met.

Seamless service across the MENA region

Customer satisfaction is at the core of Low Calories' mission. Each branch has a dedicated customer service team to ensure a smooth and seamless delivery process throughout the MENA region.

Looking ahead: A vision for the future

As Low Calories continues to grow, its purpose remains clear: to inspire and enable healthier living by providing delicious, nutritious meals made from the freshest, locally-sourced ingredients. The brand’s vision is to become the leading global name in healthy eating, known for its commitment to quality, sustainability, and exceptional customer service.

With its mission to deliver high-quality meals that support health and wellness goals, Low Calories is poised to make a lasting impact on both its customers and the environment. Through its dedication to locally-sourced ingredients, uncompromising quality, personalized nutrition, and seamless service, Low Calories is not just a restaurant—it’s a movement towards a healthier, more sustainable world.

As Low Calories continues its journey, the brand invites everyone to embrace a balanced, nutritious lifestyle that is as convenient as it is delicious.