The Kurator’s Milan Fashion Week SS25 round-up
Here’s a deeper dive into the brands that stole the show
As Milan Fashion Week wraps up and we shift focus to Paris, it's the perfect moment to reflect on the standout collections that defined the Spring/Summer 2025 season. This year, Milan delivered an electrifying fusion of creativity, craftsmanship, and innovation, with designers presenting visions that were both nostalgic and forward-thinking. Here’s a deeper dive into the brands that stole the show:
Prada
Miuccia Prada and Raf Simons once again proved why Prada is a leader in forward-thinking design with their SS25 collection. This season, the runway was adorned with sleek, grommeted leather, distressed materials, and metallics that gave off a sci-fi vibe. The collection played with familiar Prada elements—floral prints and ladylike silhouettes—while adding an edge with pierced fabrics, hardware, and futuristic sunglasses. Accessories like the updated Belt bag and revived creepers from the archives provided a nostalgic nod, while the overall collection blended Prada’s past, present, and future, embodying the brand’s iconic balance of elegance and subversion.
Fendi
In a world of ever-changing trends, Fendi offered a timeless approach with its Spring/Summer 2025 collection, focusing on quiet sophistication and the power of minimalist design. Silhouettes were clean and effortless, with soft, flowing fabrics in muted pastels, creams, and subtle metallics. The collection married tradition with modernity, emphasizing luxurious craftsmanship in pieces like tailored coats, elegant slip dresses, and reimagined handbags with intricate embellishments. Fendi’s approach this season was all about making a statement through simplicity, proving that true luxury lies in the details.
Moschino
Adrian Appiolaza brought a sense of playful rebellion to the runway with Collezione 02, Moschino’s Spring/Summer 2025 collection. Focusing on the concept of fashion as a shared identity, the collection celebrated the spirit of subcultures and collective creativity. Everyday objects were transformed into avant-garde fashion moments: shoelaces became outerwear, housecoats merged with black cocktail dresses, and chalk drawings—reminiscent of Franco Moschino’s childhood sketches—adorned sleek tailoring. Collaborating with Terry Jones, founder of i-D magazine, Moschino brought graphic prints and wordplay to life, ensuring the collection was as witty as it was whimsical.
Versace
Donatella Versace turned the historic Castello Sforzesco into a fashion playground, with a collection brimming with rebellious energy and daring color. The Spring/Summer 2025 line was a riot of electric prints, from vibrant florals to bold zigzags, mixing high-street influence with unmistakable Versace luxury. For women, silky slip dresses and colored tights gave off a quirky, '90s vibe, while menswear was equally striking, featuring sheer floral shirts, midriff-baring cardigans, and Medusa-print leather jackets. The signature Versace glamour was not forgotten, with lemon yellow suits and tailored baby blue blazers adding a refined touch to the eclectic chaos.
Etro
Marco De Vincenzo took a philosophical approach to Etro’s Spring/Summer 2025 collection, exploring the creative process as an ongoing journey. Inspired by the Mediterranean, the collection featured flowing fabrics, multicolored knits, and psychedelic jacquards, creating an eclectic yet harmonious blend of tradition and innovation. Tailoring was both structured and fluid, with transparent fabrics and intricate patterns adding layers of meaning. Jewel-like embellishments and symbolic prints acted as markers of discovery, while the immersive sounds of Daniela Pes heightened the sensory experience, making Etro’s SS25 line a true celebration of artistic exploration.
Gucci
Sabato De Sarno’s debut collection for Gucci, titled Casual Grandeur, was a love letter to the golden hour of summer. With a '60s retro influence woven throughout, De Sarno reimagined classic tailoring with sleek, modern twists. Floor-length trousers paired with sneakers and slit at the front allowed for a playful yet sophisticated vibe. Key pieces included draped dresses adorned with golden buckles, lace frocks, and structured A-line skirts. The red catwalk, shifting from bright white to warm sunset hues, echoed the romantic essence of summer’s end, making the collection feel like a dreamy blend of past and present.
BOSS
At Milan Fashion Week, BOSS redefined corporate style with its “Out of Office” Spring/Summer 2025 collection. Emphasising comfort and versatility, the collection featured soft tailoring, three-button suits, raised trouser hems, and fabrics like wool and satin. Accessories like yoga mats and tennis racket bags added a relaxed touch to the looks.
Set against a botanical backdrop in the Palazzo del Senato, the runway symbolised a break from modern life's hustle. Brand ambassador Taylor Fritz and stars like David Beckham and Khalid were among the high-profile attendees. With SS25, BOSS challenges the corporate wardrobe, blending professionalism with ease and individuality.