Shaza Hotels and Halalbooking forge global alliance

Dubai: Shaza Hotels, a leading hotel management company dedicated to offering authentic Arabian hospitality, has signed a brand-wide global agreement with Halalbooking, the world’s leading search and booking platform for Muslim travellers, according to a media release. The partnership aims to establish unified pricing and global distribution for all Shaza and Mysk Hotels across Halalbooking’s extensive network.

The agreement was formalised during a signing ceremony between Shaji Abu Salih, Vice President Business Development at Shaza Hotels, and Enver Cebi, Co-founder and Chief Operating Officer of Halalbooking. The signing took place during Shaza’s Annual Partner Meet held at Shaza Riyadh, an event designed to foster stronger relationships with key stakeholders. This gathering brought together travel trade partners, government officials, potential investors, and media representatives. The hotel team engaged with trade and other industry associates to discuss strategic partnerships for the future while thanking them for their support in achieving a successful financial year in 2024.

Shaji Abu Salih, Vice President Business Development at Shaza Hotels, said, “We are delighted to enter into a strategic alliance with Halalbooking, a channel partner that aligns seamlessly with the ethos of Shaza and Mysk Hotels. The success of our Annual Partner Meet 2024 provided a valuable opportunity to meet and engage with our business partners. As we transition from a regional brand to a global brand with properties in the USA, Asia, and beyond, collaborations like this are integral to our growth strategy. Halalbooking provides access to core target audience – Halal-conscious travellers – who are our direct consumers. With KSA being one of our primary markets for growth, we are committed to expanding our footprint in the region. This partnership offers mutual benefits and will elevate the visibility of both brands in niche markets globally, while further strengthening our presence in KSA and beyond.”

Enver Cebi, Co-founder and COO of Halalbooking, added: “Halalbooking is excited to enter into a strategic partnership with Shaza Hotels. As the world’s leading platform for halal-friendly accommodation, we are delighted to work closely with the Shaza and Mysk brands, with which we share strong values of exceptional customer service, professionalism, and respect for heritage. Together, we aim to adopt innovative approaches to better serve Muslim travellers. We look forward to showcasing the Shaza and Mysk brands to our global customers and supporting their journey of sustainable growth. With properties located in some of Halalbooking’s most sought-after destinations, Shaza and Mysk are set to become favourites among guests seeking luxury accommodation that meets halal requirements.”

During the event, Shaza Hotels also unveiled its ambitious expansion plans, which include upcoming properties Saudi Arabia such as Mysk Jeddah, Mysk Madinah, and Mysk Bahrain, along with additions to the Mysk Retreats portfolio, such as the Mysk Muttrah Collection in Muscat. Additionally, Shaza announced plans to expand beyond the GCC region, with developments in Orlando (USA), Turkey, Egypt, and the Levant, reinforcing its position as a global leader in luxury hospitality. Looking ahead, Shaza Hotels plans to implement consistent and strategic partner engagement initiatives across major source markets and cities to sustain brand engagement and further strengthen its B2B network.

The Annual Partner Meet 2024 provided an excellent platform to thank partners for their invaluable contributions to a successful financial year and to explore new avenues for collaboration. Shaza and Mysk properties, including Shaza Doha, Shaza Riyadh, Shaza Makkah, Mysk Al Mouj Muscat, and Mysk Al Balad Madinah, also recently participated in GCC Partner Meetups held in prominent cities such as Riyadh, Doha, and Muscat.

As members of the Global Hotel Alliance, Shaza and Mysk Hotels are part of the DISCOVERY Loyalty programme, which connects over 25 million members across more than 500 hotels worldwide. This affiliation further strengthens the group’s ability to engage with loyal travellers in diverse markets, the media release said.