AllSaints premieres SS 2024 Collection during exclusive Dubai screening

British fashion label, AllSaints, which is operated by Majid Al Futtaim Lifestyle in the Middle East, has premiered its Spring-Summer 2024 collection during an exclusive screening of the brand’s London Fashion Show. The Dubai debut of Access All Areas transported more than 300 VIPs to the streets of East London to experience the collection’s timeless synergies between music and style.

Guests gathered at ATTIKO Dubai to preview AllSaints’ Spring-Summer catwalk, which showcased the brand’s urban style evolution, whilst pointing to the future of fashion and design. The uber-exclusive premiere paraded upcoming style trends, which will land in UAE stores from January 2024.

The collection looks back to the AllSaints archives with crochet, embellishments and studded leather, mixing statement pieces and effortless essentials to build the ultimate seasonal capsule wardrobe. In womenswear, Access All Areas introduces accents of hot pink, maximal fringing and floor skimming denim skirts. The brand’s elegantly waisted dresses are also back, but in new silhouettes created from surplus stock from previous seasons.

AllSaints has turned up the volume for menswear with psychedelic prints and a fresh take on camouflage. Festival vibes are portrayed through distressed leathers, sun bleached tones, authentic denim washes and band inspired T shirts. For a more elevated look, the collection introduces bold sharp tailoring, textured knits and shirts, and sophisticated leather silhouettes.

Customers can discover the full Spring-Summer 2024 Collection in UAE stores and online at www.allsaints.me from January 2024.