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Friday Beauty

Lifestyle launches new brand of fragrances

La Premiere offers six sublime scents that blend of classic and modern fragrances crafted around a hero ingredient from French perfumery



The collection is a cherry-picked assortment of six sublime scents
Image Credit: Supplied

Warm summer days are at our doorstep and that means it’s time to give your perfume wardrobe a seasonal makeover. Brand-new perfume brand Le Palais des Parfums from Lifestyle is a deserving addition to your dressing table – the home-grown retail brand’s perfume range packs the olfactory expertise of Paris, a city renowned for its illustrious perfumery heritage and master parfumiers. And in keeping with the legacy, the stunning collection of artisanal perfumes have been made using botanical oils and resins that are both aromatic and therapeutic.

Their first collection of eau de parfums, quite fittingly called La Premiere, is a cherry-picked assortment of six sublime scents that have been bottled in luminous flacons inspired by the elegance of the French art deco movement of the twenties and thirties. The perfumes, however, are a blend of classic and modern scents crafted around a hero ingredient from French perfumery that serves as the heart note – Ambre Divin taps into the warm golden glow of amber; Musc Supreme fuses floral notes of bergamot and jasmine with regal musk; Santal Sunlime is rich scent of  sandalwood, ginger and cinnamon; Rose Eternelle embodies the delicate essence of the delicate classic rose scent without being cloying; Oud Royal is a heady blend of spicy saffron, sandalwood and Oud; and Vetiver Imperial is an airy mix of herby vetiver, cardamom oil and grapefruit.

The collection packs plenty of bang for your buck – all of the six fragrances, except Rose Eternelle and Vetiver Imperial, are unisex, which means one bottle can double up as both yours and your significant other’s signature scent. And a single spritz goes a long way as the perfumes linger on your skin for up to six hours. Dh99 for 30ml and Dh189 for 100ml at Lifestyle stores and www.lifestyle.com.

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