Canon to harness the power of imagery to inspire a world of change at Expo 2020 Dubai
Canon is the first official single provider of printing and imaging solutions for an expo
Dubai: Canon is an official provider of Expo 2020 Dubai and the first company ever to be the single provider of printing and imaging solutions for a World Expo. Canon will use its heritage and expertise in imagery and technology to help create a safe, secure, digitally connected environment and deliver on the promise of Expo 2020 Dubai’s theme of ‘Connecting Minds. Creating the Future.’
As the official printing and imaging solutions provider, Canon will bring to the exhibition highly advanced secure technology to protect the data of an estimated 300,000 accreditations. All accreditations are being printed on Canon devices and each accreditation will act like a personal 'passport', determining which areas the holder can and cannot access on-site.
While also providing exhibitor and visitor access to convenient printing and digital photo services throughout exhibition sites, Canon will help operations on site to be more efficient by providing managed print services, state-of-the-art printers and the latest smart office solutions.
Venkatasubramanian Hariharan, Managing Director, Canon Middle East and Turkey said: “The Canon Expo 2020 Dubai sponsorship is rooted in shared principles and values. It starts with using advanced technology to enhance the visitor experience and extends to exploring opportunities to drive innovation in such areas as sustainability, smart cities and space exploration that are important platforms for Canon and a major focus of Expo 2020 Dubai.”
In addition, Canon will host a series of interactive events and programmes to promote using the power of imagery to capture, preserve and share with the world the most inspiring transformative ideas showcased at the exhibition. Canon’s interactive events and programs will align Expo 2020 Dubai’s pillars of Opportunity, Mobility and Sustainability with corporate priority platforms of the ‘Future of the Planet’, the ‘Future of People in it’ and the ‘Future of what is Possible’.
The Future of the Planet
For Sustainability, Canon will launch the ‘Moments that Matter’ photography competition in collaboration with the Hamdan Bin Mohammed Bin Rashid Al Maktoum International Photography Awards (HIPA)that will run through the duration of Expo 2020 Dubai. Participants will be challenged to creatively capture imagery that best reflects the ideals of sustainability across any of four categories critical to global sustainability issues: Economic, Human, Environmental and Social.
The Future of People in it
Canon will host educational initiatives for photography enthusiasts including Canon Juniors Academy and Canon Academy, organize weekly photo walking tours at the Expo 2020 Dubai site, provide dedicated services for professional and semi-professional photographers and videographers through Canon Professional Services, and engage children visiting the event to explore their imaginations and artistic talents through Canon Creative Park.
The Future of what is Possible
Canon worked with Expo 2020 Dubai to bring its ‘Frontiers of Innovation’ to the exhibition. This broadcast series brings together a wide range of experts to discuss common business challenges and opportunities related to key topics that will be front and center throughout the exhibition with the goal of driving innovation and generating solutions to support businesses in various sectors across the Middle East and Africa.
Hariharan added: “There is so much anticipation and excitement built up for Expo 2020 Dubai and all of the amazing experiences visitors will find around every corner. This is a tremendous opportunity to usher in a new era of optimism for the endless transformative possibilities for the planet and its people we will all explore together over the next six months. We want to bring to Expo 2020 Dubai the ability to harness the power of imagery to inspire a world of change.”