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UAE hotel operator Rotana launches safety drive to reassure guests

Campaign aims to bolster guests' confidence from check-in to check-out



The Rotana group operates 69 properties in the region and beyond. Pictured here is the Beach Rotana.
Image Credit: Gulf News Archive

Dubai: The UAE based hotel operator Rotana is promising guests “peace of mind” from check-in to check-out with the launch of the ‘Rotana Safe Space’ programme.

The company, which operates 69 properties, has also partnered with SGS to monitor and verify cleanliness and hygiene procedures at every property.

Bolstered room-cleaning procedures that come with an ‘Unlock your Safe Space’ assurance for guests are a focal point of the programme, and range from full disinfection processes using aerosol methods to strict chemical and thermal treatments for bed and bath linens.

“Unprecedented times call for unprecedented measures,” said Guy Hutchinson, President and CEO of Rotana. “So, we have embraced the latest technology, boosted our employee training and strengthened our already stringent health and safety procedures to launch a new programme that gives guests peace of mind throughout their stay.”

The company has also rolled out contactless services, from online check-in, check-out, menus and restaurant bookings to grab-and-go packaged food options and flexible room-cleaning options to make guests feel as comfortable as possible.

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