TBD Media organises tree planting campaign in partnership with Olive Gaea

The health of the planet undercuts everything, and for people and businesses to thrive the wellbeing of the environment needs to be addressed.

It is in this spirit that, to mark the opening of TBD Media Group’s Dubai Office, senior members of the TBD team planted an orchard of Ghaf trees with the enthusiastic help of UAE school children, from Nadd Al Hammar School, together in partnership with Olive Gaea, the first carbon offsetting platform in the Middle East and North Africa region. Olive Gaea aims to empower businesses to own their climate story.

Planting trees has been shown to be one of the most effective ways of combating climate change. The Ghaf tree, a symbol of stability and peace, can remain green even in harsh desert environments, its drought-tolerant nature ensuring that it can flourish even in the most trying conditions.

Paolo Emilio-Zanini, CEO of the award-winning video, documentary and content production company TBD Media Group, says, “At TBD Media we recognise the importance of taking responsibility for this great challenge of climate change that we face as business leaders, and more personally as an entrepreneur. I am delighted to be partnering with Olive Gaea on this journey of offsetting our carbon emissions for our initiatives in the region. It is my hope that this will demonstrate our commitment to respecting the local environment and building a sustainable future for the region.”