RB Comms. is empowering homegrown and luxury businesses

RB COMMS. is a Dubai-based PR agency specializing in building brands through media, influencer marketing, partnerships and collaborations and social media management.

Launched during the pandemic by a female-founder, Rashmi Balani, the company, in its short duration has been able to scale its business successfully across industries like Fashion & Beauty, Wellness, Hospitality, F&B and Corporate. With luxury brands like The Dubai Dolls, Collage, Project Chaiwala, Rue Royale, Wooden Bakery, Nadia Global and many others under its umbrella, it continues to carve an impressive portfolio of clients.

Living in Dubai for a decade, Rashmi has nurtured and strengthened her robust network of influencers, brand owners and personalities. She has spearheaded some of the most engaging concept events, executed digital marketing campaigns, established meaningful partnerships and garnered print & digital coverages for her brands. Being a fashion and wellness advocate herself, Rashmi truly believes in the brands she represents and endorses.

RB COMMS. has conceptualized, executed and promoted key events like a wellness workshop for life coach Nipa Asharam at Retreat Hotel, jewellery exhibition - The Darling at Nikki Beach Hotel, The Collective’s luxury fashion & jewellery showcase at Ritz Carlton DIFC, Eros’ movie premier and many more.

“When I started the company, I didn’t think women would become such an integral part of what we do. Turned out, every second brand we worked with was a female-owned one. This gave me such a sense of pride and as a company, we decided to work with and support more women-led brands in addition to the array of luxury and lifestyle brands we work with”, said Rashmi.

The pandemic created an incredible opportunity for brands to emerge and RB COMMS. has been the perfect partner to empower and inspire such brands and their driven entrepreneurs to thrive. “As we inch towards more ‘normal’ times, we have an impressive 2022 planned for both RB COMMS. and our clients”, says Rashmi.

To know more, visit www.rbcomms.ae

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