Home Centre unveils new brand identity

Dubai: Furniture and home furnishing retailer Home Centre showcased its new brand identity and unveiled its redesigned store at City Centre Mirdif on Wednesday.

The new-format store – their largest in the UAE – spans across 79,000 sq.ft. and houses six apartment set ups offering customers styling tips and ideas that will inspire them to redesign their own living rooms.

The brand identity, a first of its kind in the region, was launched with a campaign titled ‘Inspired By You’, as a tribute to over 25 million homes that the brand – which operates over 70 stores – has been part of.

“We are in the business of creating human impact and with 25 years in the business, it is time for us to take a fresh approach for the next 25 years and more,” said Aarti Jagtiani, group director and board member, Landmark Group.

“We are proud to be operating in a country that continues to seek new goals and ambitions under its able leadership, and we at Landmark follow the same vision of incorporating innovative ways to serve our customers and residents better. The group and its business verticals have witnessed strong, steady, organic growth in this country with Home Centre and we are confident that we will continue this momentum in the years to come.”

Sameer Jain, CEO, Home Centre, said: “As part of our journey, we realised we need to stay even more connected to our customers and there was a need to evolve with changing consumer behavior. We are now looking at the next 25 years and want to reach out to our customers with a re-positioned look and feel of our brand which is not just a physical change in identity but a refreshed ethos that runs across the various touchpoints of our organisation.”

“Through ongoing research and continuous engagement with our customers across the region, we have been working towards evolving our offer based on consumer needs which has culminated in the launch of a new positioning and brand identity that helps us connect better with our customers,” he added.