Flyby introduces smart delivery boxes to enhance road safety in Dubai's last-mile delivery sector

In response to the surge in last-mile deliveries during the COVID-19 pandemic, Flyby, a leader in innovative last-mile delivery solutions, has stepped forward to address the safety concerns of delivery riders and motorists alike. Collaborating with regulators and industry partners, Flyby is set to transform the delivery industry with their cutting-edge, German-designed smart delivery boxes, equipped with advanced cloud-connected sensors and real-time road safety information screens.

Flyby is revolutionizing the delivery landscape by seamlessly integrating last-mile logistics with digital out-of-home advertising. With the introduction of their patented smart delivery box, Flyby empowers delivery companies to maximize their assets, boost revenues, and ensure transparent, safe, and engaging deliveries.

The last-mile delivery industry faces challenges in fleet utilization, a lack of real-time tracking, and limited revenue streams. Flyby recognized the potential of millions of underutilized delivery bikes worldwide, and their vision to disrupt the sector took flight.

In the modern age, the convenience of having our desires fulfilled with doorstep deliveries has become an integral part of daily life. From takeaway meals to groceries and vital medications, the ability to receive goods directly at our doors is a cherished benefit. However, when the COVID-19 pandemic struck, this luxury quickly transformed into a necessity. As night-time movement restrictions were implemented, essential workers, including dedicated delivery riders, received special dispensations to ensure the uninterrupted delivery of vital necessities to people's homes.

As the demand for last-mile delivery services reached an all-time high, so did the threat to the lives of dedicated delivery riders. While convenience became paramount for consumers, a critical question emerged - at what cost?

During the height of the April 2020 lockdown in Dubai, when the streets were virtually empty, the risks for delivery riders escalated dramatically. Tragically, 12 of these "essential" riders lost their lives. Moreover, from 2020 to 2021, a March 6, 2022 statement by Dubai Police revealed a concerning 25% increase in accidents involving motorbikes, soaring from 300 to 400. These figures serve as a stark reminder of the tremendous demands placed on delivery riders to cater to the essential needs of the city amidst challenging circumstances.

As the last-mile delivery sector continues to navigate the challenges of meeting rising demands, it becomes imperative to prioritize the safety and well-being of the invaluable delivery riders who tirelessly serve their communities.

With tens of thousands of dedicated delivery riders actively serving in Dubai, the government has taken significant strides to enhance safety measures for both riders and other road users. In 2022, the Dubai Road and Transport Authority (RTA) introduced a groundbreaking certification program for delivery company motorcyclists. The program aims to "help raise the efficiency of this vital economic and service sector and at the same time maintain the safety of their riders," as stated by the RTA. This initiative reflects the government's commitment to prioritize the well-being of delivery riders and ensure a safer road environment for all.

With an ever-growing emphasis on enhancing road safety, the use of smart technology presents unprecedented opportunities for innovative solutions. In the bustling city of Dubai, Flyby is at the forefront of transforming the last-mile delivery industry for the benefit of both riders and fleet operators. Collaborating closely with regulatory authorities and industry partners, Flyby is determined to address the road safety challenges associated with last-mile delivery.

Embedded within each Flyby smart delivery box is a comprehensive array of cloud-connected sensors that track rider telemetry and behavioral data, including acceleration and tilt. Leveraging Flyby's advanced machine learning algorithms and a custom cloud-based platform, the data is analyzed over time to provide riders with AI-based feedback, aiming to improve driving habits and significantly reduce the risk of accidents.

On the outside, each box boasts three high-intensity digital screens that broadcast real-time road safety information to motorists, ensuring timely alerts about approaching hazards and dangerous driving conditions.

Saher Khattab, Flyby's Head of Marketing and Business Development, states, "We're leveraging technology to solve inefficiencies in the last-mile delivery sector, creating better conditions for riders and improving road safety conditions, not only for riders but for motorists as a whole."

As the demand for efficient last-mile delivery services continues to soar, Flyby recognizes the urgent need to prioritize the safety of delivery riders and all road users. Through strategic collaborations and cutting-edge smart technology, Flyby aims to revolutionize the industry and create a safer, more sustainable future for last-mile delivery in Dubai.

Excitingly, pilots are already underway, with several fleet providers eager to partner with Flyby to test this cutting-edge technology on the roads. Anticipate witnessing Flyby-powered delivery bikes navigating the streets of Dubai in the coming weeks."