FIVE LUXE, JBR on track for 2023 opening

FIVE LUXE is the latest offering from boundary-breaking hospitality disruptor, FIVE Holdings, which currently possesses an exciting portfolio of Hotels and Resorts, FIVE Palm Jumeirah (with 476 hotel rooms and apartments, 221 luxury residences with 11 culinary and nightlife venues), FIVE Jumeirah Village (with 234 hotel rooms, 267 luxury serviced apartments and 5 culinary and nightlife venues) in Dubai and FIVE Zurich (with 87 luxury suites and rooms and 7 culinary and nightlife venues) in Switzerland.

FIVE’s latest acquisition - FIVE LUXE, is a prime beach property, which boasts of 232 luxury rooms and suites, 222 lavish serviced residences, 7 culinary and nightlife venues, ReFIVE Spa, an iconic social pool and private beach. The entire property boasts of uninterrupted sweeping sunset sea-views and evenings filled with the glittering lights of the Dubai Eye. Using his fiscal insights and industry knowledge, Anand was a key member of the acquisition team of FIVE LUXE and was able to secure the loan from CBD worth USD 200 million to secure FIVE LUXE. And now, over the next 12 months, Anand’s precise expertise will be focused on the completion of FIVE’s latest acquisition.

Both of FIVE’s current hotels in Dubai are running at an impressive occupancy of 96.5 per cent and are ranked #1 on occupancy, ADR and RevPAR generating more than 253 per cent more on ‘Total Revenue Per Available Room’ than both their respective luxury competitor sets.

“Our outstanding financial performance, coupled with low leverage on the balance sheet, has given us the opportunity to offer a higher than market multiple to acquire this prized asset,” he shares.“This thrilling new destination will cater to an already tremendous demand from FIVE’s target audience as FIVE LUXE will prove itself to be the next most coveted must-visit in Dubai!”

“Collaboration, Inventiveness and Long-term Tactical Thinking!” These are the principles Anand believes in as he manages a dynamic, multi-cultural diverse set of teams towards the realization of FIVE’s third and latest outpost in Dubai.

“FIVE is not simply a Group of Hotels, rather the luxury entertainment experiential lifestyle destination for FIVERs,” elaborates Anand and the authentic and unique Vibe at FIVE, globally famous for its bespoke entertainment and culinary offerings will truly be reflected in the property that will open its’ doors in 2023.