FAMCO opens new state-of-the-art showroom in Riyadh

Riyadh: Al Futtaim Auto & Machinery Company (FAMCO) has opened a new state-of-the-art showroom in Riyadh, the company announced in a media release.

This modern facility is strategically designed to meet the rising demand for heavy equipment and commercial mobility, driven by transformative projects such as NEOM and the Red Sea Project, which together represent over $1 trillion in investments and account for 70% of overall MENA project activity.

As the Kingdom moves forward with its Vision 2030 initiatives, the necessity for dependable and efficient machinery and commercial vehicles is greater than ever. The complexity and urgency of upcoming projects, particularly in the construction, transportation, and energy sectors, require continuous operational support.

“Our new 3S facility is a testament to our commitment to fostering the rapid development of Saudi Arabia while enhancing the heavy equipment and commercial vehicle ecosystem through integrated products and services,” said Ramez Hamdan, Managing Director of FAMCO.

Strategic expansion

Positioned on Al Kharj Road, the new showroom significantly enhances FAMCO's ability to support essential sectors across the Kingdom. As part of Al Futtaim Automotive, FAMCO offers high-performance solutions from leading brands, including Volvo Construction Equipment and Ashok Leyland trucks and buses, all engineered to address the region’s unique challenges.

“The showroom is not just a sales point; it serves as a vital hub for tailored aftersales services,” Hamdan noted. “In Saudi Arabia’s demanding environment, maintaining operational efficiency with minimal downtime is crucial for our customers.”

Aftersales services

Understanding that high-quality machinery must be backed by robust support, the Riyadh facility features a spacious 1,478-m² workshop and on-site parts reception, complemented by off-site mobile services. This infrastructure ensures that customers have immediate access to essential services and advanced diagnostic capabilities.

FAMCO's dedication to equipment maintenance aligns with the Kingdom’s rapid infrastructure development, the company says. In addition to immediate support, FAMCO offers operator training, regular maintenance checks, and access to a nationwide network of expert technicians.

“While many focus solely on sales, FAMCO’s comprehensive aftersales strategy is crucial in ensuring the successful delivery of ambitious projects by providing reliable machinery performance across the Kingdom,” added Hamdan.

Saudi Arabia’s Vision 2030 Goals

FAMCO’s expansion is timely, coinciding with Saudi Arabia’s pivotal economic transformation. By offering a diverse range of superior quality heavy equipment, mobility solutions, and aftersales support, FAMCO is positioning itself as an essential partner in realizing the Kingdom’s Vision 2030 goals, the media release said. 

“In a landscape where success is driven by sustainability and reliability, FAMCO’s proactive approach to equipment maintenance is vital for fostering economic growth,” explained Hamdan. “With FAMCO as a trusted partner, the machinery that powers Saudi Arabia's ambitious projects is built to endure and excel.”

FAMCO’s commitment to excellence guarantees that the equipment facilitating progress throughout the Kingdom will perform at the highest standards, significantly contributing to a sustainable future for Saudi Arabia.