Emirati entrepreneur Noora Fikree launches Al Misk

Fashion and lifestyle industries have experienced deep effects of the COVID-19 pandemic. Entrepreneurs in these industries needed support and what could be better than to offer an online marketing and ecommerce platform to businesses, of all sizes in the almost post-Covid times to accelerate economic recovery in these industries.

Noora Fikree, an Emirati entrepreneur, has launched an e-market place with ecommerce opportunities for the global consumers as well as the local businesses. Al Misk Ecommerce Boutique platform promises visibility, growth, sales, and success to businesses including fashion, beauty, wellness, travel, food and more. “The possibilities are endless as the digital presence will bring millions of opportunities for businesses via Al Misk app” says Noora Fikree, CEO of Al Misk. Talking further about Al Misk, Noora Fikree contended that Al Misk offers an integrated marketing approach to entrepreneurs and offers them support at various levels. The registered brands may experience exponential future growth through this innovative platform.

Al Misk Ecommerce Boutique Platform’s soft launch event was on October 25, in the Intercontinental Hotel, Dubai Festival City where many entrepreneurs from all seven Emirates joined in to support the launch. Fahad Bin Thani, CEO of Tjaarz delivered a motivational speech to enlighten entrepreneurs about the future of business. The first female Emirati aviation engineer and award-winning woman leader, Dr Engineer Suaad Al Shamsi motivated the guests with her heartwarming speech; while, Dr Maya Al Hawary encouraged women entrepreneurs to follow their passion and step forward. The ceremony brought together multiple local business owners.

Noora Fikree, an Emirati entrepreneur, who is a determined, focused and ambitious visionary, shared facts about her venture.

“My mission, during the evolutionary stages of Al Misk Group, has been to ensure that I am able to provide a thriving platform to businesses so that even the home-grown businesses have sufficient limelight to experience growth and get the well-deserved attention. Al Misk attracts beyond local attention,” she said. “It invites brands from all over the world to join in to this marketing platform and experience growth.”

She referred to the struggling businesses to show how she has brought forward a solution for growth and sustainability in business. She extended her gratitude to His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President, Prime Minister of the UAE and Ruler of Dubai. “He has led the country in inspiring ways,” she said. “Today, women entrepreneurs are able to live their dreams as independent empowered women because of his vision to support them. He has no doubt set powerful examples of superior leadership that not only results in changing minds and moving hearts but also in determining the greater destiny of a successful nation.”

Noora strongly believes in the power of innovation. She has set an example for other entrepreneurs to step forward and embrace the new and let go of the traditional ways. The need for innovative business solutions cannot be denied. The future is bright for those who understand the need of the hour and build ventures accordingly. Al Misk aims to answer the needs of modern consumers and vendors. It has the capability to go beyond local and make a global impact as a digital platform.