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Dubai-based entrepreneur highlights the importance of value based sales training

There are many benefits of training your salespeople and creating a successful process



Richard Hall
Image Credit: Supplied

A highly successful coaching service, launched by Richard Hall, a Dubai-based entrepreneur and skilled educator, shows companies in the Middle East how to enhance their team's capacity to acquire new customers with value based sales training.

With fast-paced growth being seen across many sectors in the Middle East, companies often require help to improve their sales processes and enable their employees to obtain a more significant market share.

By drawing on his longstanding experience across many sectors, Richard Hall has developed a unique set of training and mentoring techniques and is working with Middle East businesses to improve the marketing and sales ability of their employees. The training demonstrates how companies can deploy new sales processes, which add value to customers and remove barriers to the sale of products and services.

The new company provides clients with a key insight into improving company's sales results.

Richard Hall, CEO says, "My new company provides guidance on investing in sales people and the sales process… regardless of which industry or sector you are in, your most valuable assets are your customers and employees, by creating the right strategy and having well-trained and motivated salespeople, you can gain access to more customers and keep them long-term." Richard’s sales training and sales process implementation, offers advice and many benefits to its customers.

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The company advises on a number of different areas including free advice on Business Efficiency, by creating an effective process to acquire customers. It shows how you can gain new business with the same number of employees.

Richard Hall also gives advice on the importance of Repeat Business.

“The best customers are always your existing ones. By creating relationships with your customers based on real value, you can maximise your impact with customers you already have and reduce your budget for external marketing.”

The business also emphasises the importance of referrals, which are often key to UAE based companies.

“Happy customers tell other people about their experience. If you have the right approach to selling your product or service, your customers can become your best salespeople."

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He also highlights the important areas that are often missed in companies such as Employee Retention. “Successful salespeople stay loyal to the company, work harder, and create a healthier working environment.”

Brand Value is also critical. “By presenting the value of your product or service effectively through your sales team, you maintain the reputation of your business and stay true to the values of your brand.”

Richard Hall’s unique approach to sales focuses on delivering real value to your customers and asking the right questions to fully understand your customers' needs. He explains how clients can tailor the techniques and processes to work with any product or service in any industry.

Richard exhibits that by implementing key methods, companies can increase team efficiency, with benefits that can include enhanced customer acquisition, increased retention and new referrals.

Find out more about Richard Hall's ‘value based’ sales training

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