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Dubai-based Cara Jewellers opens first international outlet in London’s West End

Premium jewellery brand begins overseas expansion with Burlington Arcade boutique

Kiran and Anil Pethani, Founders of Cara Jewellers at their newly opened shop in Burlington Arcade, London
Image Credit: Supplied

Leading Dubai-based jewellery brand, Cara Jewellers, has announced the launch of its first international outlet, to be located in London’s West End. Housed in Bond Street’s historic Burlington Arcade, the new boutique will bring one of Dubai’s most renowned names in custom-crafted jewellery to the luxury shopping destination in Mayfair.

Set across three levels of the historic shopping arcade, the new Cara boutique will feature a special VIP area on the second floor, for guests to discuss designs and try customised pieces. The basement of the store has a fully fitted workshop, installed with hi-tech equipment for the customisation and repair of jewellery. With these facilities, Cara will be one of the few jewellery stores in the UK to offer completion of customisation on-site, within a short period, depending on the design.

Cara Jewellers was first established in Dubai in 2005 by Kiran and Anil Pethani, who have more than three decades of experience in the international jewellery industry. With the vision and dedication of its two founders, the business has built its reputation on high-quality workmanship and outstanding customer care. Growing gradually through a cluster of stores around Dubai’s Gold and Diamond Park, Cara Jewellers has announced ambitious expansion plans for 2023, which began with the opening of a flagship store in one of the UAE’s newest retail destinations, Dubai Hills Mall.

Image Credit: Supplied

The opening of the Cara Jewellers boutique in London brings the Dubai-styled signature product line of diamond, gold, gemstone and high jewellery, as well as custom-designed creations closer to customers in the UK. Dating back to the early 19th century, Burlington Arcade is celebrated for its selection of independent boutiques, carrying prestigious brand names and exclusive luxuries in a quintessentially British setting.


Speaking about the London launch, Cara Jewellers Director, Anil Pethani, said, “We have many returning clients from the UK who visit us in Dubai. With our unrivalled commitment to customer care, it was an obvious choice for us to open our first overseas outlet in London, to bring the personalised service we offer in Dubai to the UK.”

He continued, “We are delighted to secure a premium position in the iconic Burlington Arcade. This prime location in the heart of London’s luxury shopping district offers excellent security measures and a magnificent shopping experience. This is the first step in a long-term commitment to growing Cara Jewellers in the UK.”

The new store is open now and receiving customers at 46-47 Burlington Arcade.