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Dubai-based Amsaan Accessible Tours rethinks tourism for deaf tourists in the UAE

Amsaan aims to create a seamless and immersive travel experience for the deaf community.



The UAE is among the top 10 global tourist destinations, and the National Tourism Strategy 2031 targets a GDP of $122.6 billion by 2031. Amsaan Accessible Tours is dedicated to playing a part in this economy by ensuring most facilities are deaf-friendly, creating a comprehensible and safe travel infrastructure that mutually benefits the business ecosystem and deaf travellers.
Image Credit: Supplied

Dubai: Amsaan Accessible Tours, a company specialised in creating tours for deaf people, has emerged as a pioneer in the UAE's accessible tourism industry. The company's flagship feature is the "Deaf for the Deaf" principle, where 80 per cent of the staff are deaf or hard of hearing. The team caters to the psychology and needs of deaf tourists, addressing the problems and barriers they encounter during their travels.

The Dubai-based company offers tours with all information provided in sign language.

Benny Ngo, who visited the UAE, shared his experience, saying, "Deaf people face barriers throughout their lives, even in the simplest everyday matters. We are hopeful that the travel industry will progressively offer inclusive solutions, leveraging technologies and access to create opportunities for an enriching travel experience for the deaf community."

Amsaan Accessible Tours offers:

  • Deaf guides for group tours: Tours providing deaf tourists opportunities to connect and explore in a supportive environment.
  • On-demand sign language Interpreters: 24/7 access to interpreters for effective communication and prompt issue resolution during the trip.
  • Dedicated mobile application: Convenient access to tickets, itineraries, and local tips with an intuitive mobile application.

"We are creating a truly unique offering considering the specific needs of our tourists,” said Vitalii Mykhalchuk, CEO of AMSAAN. “Since 2020, we have been developing the IT solutions of the Amsaan ecosystem in the UAE market, and the success of our tourism programs and flow will depend directly on productive cooperation with businesses and government departments. Increased awareness of the issues faced by deaf individuals in society and the realisation that deaf people want and can travel represent significant steps toward inclusivity."

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