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Alpha Nero to open two new production facilities in 2023

UAE and Saudi Arabia are the key markets for luxury brands in the region



Simon Hacker, Founder and Managing Partner, Alpha Nero
Image Credit: Supplied

Alpha Nero, one of the fastest-growing design and shop fit-out manufacturing companies in the Middle East, reveals plans to open two new manufacturing facilities in Dubai and Riyadh for the upcoming year. The company aims to reinforce its market position amid increasing demand from luxury brands.

Alpha Nero has grown from eight employees to more than 200 since 2014 moving all manufacturing processes to its in-house facility. For the past eight years, the company has been serving clients from its sole manufacturing facility in Dubai Production City acquiring one of the largest portfolios in the market with brands such as Armani, Dior, Dolce & Gabbana, Elie Saab, Gucci, Tag Heuer and hundreds more.

The Dubai-based company has completed projects in over 45 countries paving its way as an international player in the shop fit-out manufacturing industry.

Recently, Alpha Nero starts constructing a new production facility in Dubai Production City to boost its growing numbers of employees and machinery. The one-of-a-kind facility is scheduled to open in the third quarter of 2023 promising new levels of quality control throughout the execution process.

The other facility will be operational in the second quarter of 2023, boasting 200 designers, skilled workers and top-notch machinery. Located in Riyadh, the new facility is set to serve brands locally and internationally delivering high-quality materials and flawlessly executed projects.

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Simon Hacker, founder and managing partner of Alpha Nero, commented, “we are delighted to announce this major expansion since the foundation of Alpha Nero. With these new capabilities, we look forwards to driving our portfolio to further growth.”

As a leading fit-out designer and fixture manufacturer for the most prominent luxury brands, Alpha Nero offers green products and emissions-free solutions to assist them in curbing their environmental impact and be better suited for net-zero operations.

Moreover, Alpha Nero supports luxury brands in curbing their environmental impact with green solutions that aim to reduce energy consumption in their outlets through utilizing Eco-friendly materials, and natural and LED lighting. The company is also ISO 14001 certified, adopting an international framework that can be used by any organization to improve resource efficiency, reduce waste and reduce costs. In addition, it allows the factory to reduce its carbon footprint through more Eco-friendly manufacturing processes. This factory provides more sustainable and larger production capacity.

“We profoundly understand how quality in execution is crucial to luxury brands as they want their shopping experience to be charming, exceptional and unforgettable. We raise the bar higher in terms of quality by mastering every aspect of our production process in-house and paying attention to the smallest details,” Mr Hacker added.

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