Cinema industry booming in MENA on Saudi revival: PWC
New report states that 2017 was bumper year for MENA cinemas
Dubai: Cinemas are seeing plenty of action in the Middle East and North Africa (MENA) region, according to new research by consultants PriceWaterhouseCooper (PwC), with box office revenues exceeding $500 million (Dh1.83 billion) in 2017.
Of the $39 billion in global box office receipts last year, the MENA region accounted for 1.25 per cent, an increase of 3 per cent on 2016, according to ComScore.
“There is a strong growth pipeline of new cinemas in the region, primarily driven by the opening of Saudi Arabian market,” said PWC.