Italian performance brand Abarth becomes official vehicle partner of Dubai Autodrome
National Auto and Dubai Autodrome ink landmark agreement for Italian marque
Highlights
High-performance brand to be official vehicle partner of Dubai’s first fully integrated motorsports complex
First time globally that Abarth partners with a race track
Five Abarth 595 Competizione models join Dubai Autodrome’s track fleet
National Auto, the exclusive distributor for Fiat and Abarth vehicles in Dubai and the Northern Emirates, has signed an agreement with Dubai Autodrome, Dubai’s first fully integrated multipurpose motorsports and entertainment complex, for the high-performance Italian brand Abarth to be the circuit’s ‘Official Vehicle Partner’ for 2020.
The new partnership will see five of the acclaimed Abarth 595 Competizione models join Dubai Autodrome’s track fleet, providing visitors to the Motor City venue exhilarating laps around the course. The turbocharged hot hatchbacks will be offered as a stand-alone track experience for individuals, as well as featuring in an array of circuit activities as part of popular Dubai Autodrome motorsport packages for groups. The agreement also marks a world-first for the Italian brand, making the Dubai Autrodrome the first race track it has signed such a contract with.
The agreement was finalised trackside at the Autodrome during a signing ceremony between Mark Jenkins, CEO of National Auto, and Faisal Al Sahlawi, General Manager of Dubai Autodrome.
Commenting on the agreement, Mark Jenkins said: “Dubai is city that loves to set records and we are pleased that National Auto is playing its part in creating this global-first for the Abarth brand.”
Jenkins continued: “This partnership comes at a pivotal time for Dubai, when at least 25 million visitors are expected to descend upon the emirate for Expo 2020, many of whom will visit the Dubai Autodrome to experience the thrills and excitement of the circuit’s many adrenaline-fueled activities. As a high-performance brand with a motorsport heritage stretching back 70 years, Abarth is the perfect vehicle partner for Dubai Autodrome, and the circuit represents the ideal platform to increase Abarth’s exposure to automotive enthusiasts from across the UAE and, indeed, the wider world.”
National Auto, part of the Al Ghandi Auto Group, has been the dealership for Abarth in Dubai and the Northern Emirates since 2018, and is fully equipped to supply their customers in the UAE with the limited editions, bespoke packages, spare parts and accessories to provide the ultimate Abarth experience.
The Abarth 595 Competizione pushes performance to the limit with aggressive styling and race-inspired touches, plus a turbocharged 1.4-litre engine that is eager to roar into life. The 180 horses it generates propels this hottest of hot hatchbacks from 0-100kph in just 6.9 seconds. The iconic sound of its Record Monza Exhaust has evolved to be even more unique and unmistakable.
On the interior, design and quality are at the forefront, with high-end luxury materials such as carbon fibre and Alcantara, and standard features including a stylish flat-bottomed steering wheel, Skydome sunroof, race-inspired digital instrument cluster and Uconnect 7.0in infotainment system.