Buy now, pay later services are everywhere now, and they're not just for shopping Image Credit: Supplied

Those TV infomercials promising ‘three easy payments’ of some negligible amount were quite ahead of their time.

Though calling a toll-free number to buy as-seen-on-TV items is no longer in style, the idea of paying in instalments remains popular thanks to a booming marketplace of ‘buy now, pay later’ (BNPL) services.


With countless companies worldwide offering the same, alongside credit card issuers, you now have a variety of ways to divide up the cost of large purchases.

Of course, there are rules and limitations – some BNPL services partner with specific merchants, while credit card companies require you to carry one of their cards to participate. But limitations haven't stopped it from becoming a trend.

Holiday shopping online
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In June 2021, an online research platform that tracks and analyses direct marketing activity, noted a 530 per cent increase in BNPL email marketing campaigns in the past year, with 28 per cent of retail emails mentioning BNPL in the first quarter of 2021.

BNPL is still a form of debt, though. If you're debt-averse and would rather save up for major purchases and pay for them in full, that is indeed an excellent tactic.

But debt isn't inherently evil. It's merely a financial tool that can make major purchases more manageable. As with any financial tool, it's all about how you wield it. Here are some ways to use BNPL thoughtfully.

Know what you can afford

Andrew Gold, a US-based financial advisor at Prestige Wealth Management, has used BNPL services to finance large purchases, including travel bookings, business purchases and a new mattress.

As someone who frequently discusses spending with clients, he recommends considering BNPL when you can afford to pay for something in full, but paying in instalments would help you better manage your cash flow.

Before you choose a payment plan, review what you have in your bank account and how much money you earn each month, so you know you can afford the payments along with your other obligations.

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“This is not for somebody that is complaining about never having money, or is always borrowing money from people,” said Gold.

“This is for people who have consistent income, who are looking for ways to take advantage of some of the benefits and the convenience of breaking up a purchase over a few weeks.”

Yes, you can spring for the nice shampoo and split the purchase into four small payments, but just because you can, doesn't mean you should. BNPL services are helpful, but they also make it far too easy to impulse shop when your budget is tight.

“We're in a world of instant gratification,” added Gold. “There's a ton of overindulgence and excess in everybody's life.”

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Review the fine print before you buy

Before you make a major purchase, find out how you can get your money back if you return the item, it gets lost during shipping or it arrives damaged. What rights do you have if the merchant won't refund your money?

If the merchant allows for refunds, you can get your money back. Most firms globally will refund you in full, for example – though some merchants note that if your plan includes interest payments, you won't get that money back.

Should you need to dispute a charge because the item is missing or damaged, your first step is to contact the merchant directly, much like you would if you paid with a credit card. In some cases, if the merchant grants you a store credit instead of a refund, you must still make payments on your instalment plan.

BNPL works when you have a concrete strategy: An example
Stay organised by using BNPL for very specific purposes, like a series of purchases for one event. US-based Alexandria Broward used BNPL when she and her now-husband decided they wanted to get married in a month's time.

With just three weekends to find a dress and sort out other logistics, Broward put some expenses on credit cards and used BNPL for her outfit. She ordered several dresses and fronted a fraction of the cost, returning all but one and getting money back for those returns.

Her tactic was to avoid putting the whole cost on credit cards. She also used BNPL to divvy up the cost of her $400 (Dh1,469) wedding shoes. “It was a great solution and service to have in my situation, given how last-minute everything was,” Broward further added.