Dubai Police join hands with media organisation to enhance road safety

Dubai: Dubai Media Incorporated (DMI) and Dubai Police jointly launched a road-safety campaign, mainly to tackle the problem of talking on the phone while driving.

Major General Khamis Mattar Al Mazeina, Acting Chief of Dubai Police, said: "Our city faces severe traffic issues due to lack of awareness and absence of driving discipline of a large number of people."

Ahmad Abdullah Al Shaikh, DMI Managing Director, said: "Our responsibility as a media entity is to use the power of television through our various channels to highlight the dangers that affect us all and to encourage every member of the community to take action."

Al Mazeina said 20 mobile radars will be fixed on undercover police patrols to catch motorists who violate rules, especially for dangerous offences such as speeding.

The campaign titled 'Think' is aimed at advocating the dangers of speeding and the importance of abiding by safety guidelines. The campaign also aims to contribute to Dubai's aspiration to rank among the world's top ten safest driving destinations.