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From iPhone to MacBook: How Apple gadgets create a lasting bond With users

For me, Apple is more than just a symbol: it’s a statement of trust and reliability

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2 MIN READ
The logo of Apple at an Apple store on the Champs-Elysee avenue in Paris.
The logo of Apple at an Apple store on the Champs-Elysee avenue in Paris.
AFP

There’s something about Apple. A certain magic that draws you in and keeps you there.

It all started with the iPhone — sleek, intuitive and powerful. From there, the collection grew: an iPad, an Apple Watch, two MacBook Airs, and a pair of AirPods. I still use them all. Each one, a seamless extension of the other. Each one, a joy to hold and use.

What got me hooked? The design with clean lines and a premium finish was a joy to behold. Effortless to use, these devices don’t just work well, they look spectacular. Holding an Apple product feels good, using it feels even better.

Over time, the allure went beyond looks. I discovered something deeper: consistency and functionality. Everything just worked. No lags, no bugs, no fiddling with complicated settings. The learning curve was gentle and the experience smooth. Compared to the promises and pitfalls of many other brands, Apple felt like a well-oiled machine.

Sure, there were hiccups. Early on, I struggled with Bluetooth compatibility. Apple’s ecosystem can feel like a walled garden: beautiful, but restrictive. Once I embraced the whole suite, things clicked. Everything spoke the same language. It was seamless. Magical, even.

Not everything in my digital world sports the Apple logo. My trusty desktop PC runs on Windows 10 — custom-built, upgraded over the years with new components. It’s been a reliable workhorse for over two decades, though it comes with its quirks.

Mac Mini and Final Cut Pro

I did consider buying a Mac Mini once. That was purely for Final Cut Pro. Apple’s editing software is elegant and intuitive, a dream compared to the clunky feel of Adobe Premiere. But my older MacBook Air struggled with video rendering, so I switched to Premiere on my PC. Learning it was a grind. What took a few clicks on Final Cut required multiple adjustments on Premiere.

Eventually, I got the hang of it, thanks to hours of YouTube tutorials. The Mac Mini stayed on the wishlist, while iMovie on my newer MacBook Air handles lighter editing.

This Apple fascination isn’t mine alone anymore. It’s spread to the family. Everyone’s on iPhones. My son and daughter swear by their MacBooks. No, I didn’t nudge them.

Is Apple a status symbol? Absolutely. The bitten apple is instantly recognisable and proudly displayed. From sleeves to cases, the branding is part of the lifestyle.

For me, though, it’s more than just a symbol. It’s a statement of trust and reliability. Apart from a cracked Apple Watch glass and a shattered iPhone back, Apple has been solid.

And yes, still a little magical.