Price cut marks a ramp in its strategy to broaden accessibility and expand user base

SpaceX has once again reduced prices for its Starlink satellite internet service hardware and subscription plans.
This marks a ramp in its strategy to broaden accessibility and expand its user base.
As of Tuesday (November 11, 2025), the Starlink Mini dish price fell to its all-time low of $229 from its original price of $499 (which was initially trimmed down to $299), while the Standard Kit stabilised near $279.
The Starlink Standard kit dish, meanwhile, has been discounted to $279 from its previous price of $349, as per Drive Tesla Canada.
These price cuts reflect SpaceX's growing satellite constellation enabling more extensive coverage and economies of scale allowing significant affordability improvements.
The steady trimming of hardware prices, paired with lower monthly service fees, aims to make satellite internet a viable option for more households, including those in underserved rural and remote regions.
As of late 2025, Starlink services connect over 8 million users globally, with aggressive pricing strategies fueling rapid subscriber growth.
Starlink proves extremely useful when terrestrial broadband links are hit by bad weather or subsea cable cuts.
The price cut marks SpaceX’s ongoing efforts to address cost barriers in satellite internet, signalling a shift towards mainstream adoption with the newly introduced $40 monthly plan and significantly reduced hardware prices.
The new $40 Starlink plan (US customers) mainly benefits users who need affordable internet access but can accept limited speeds or data prioritisation.
This plan is targeted at cost-conscious residential customers and people in rural or underserved areas where traditional broadband is expensive or unavailable.
By lowering the monthly fee from the traditional $120 residential plans, it opens satellite internet access to a much broader audience who couldn’t afford the premium service before.
Because the $40 plan offers “deprioritised” data, users may experience slower speeds during peak congestion times compared to higher-tier plans. For casual user
This makes it ideal for casual browsing, messaging, and low-bandwidth applications rather than heavy streaming or large downloads.
It’s also attractive for communities who can share a single subscription, dividing the cost further by bandwidth sharing among neighbors.
Additionally, those in remote locations without reliable cellular or fibre access gain a practical choice.
The plan enables essential connectivity for work, education, and communication, bridging the digital divide for many rural users.
While businesses or high-demand users may prefer pricier priority data plans with faster and guaranteed speeds, the $40 tier aligns well for residential users prioritizing affordability over peak performance.
It represents SpaceX's effort to democratise satellite internet by offering options tailored to different usage and budget levels.
Early 2025: Starlink introduced the compact Starlink Mini dish priced originally at $499 and a larger Standard Kit at $599.
June 2025: The Standard Kit price dropped dramatically to $349, and monthly residential plan fees were reduced from $120 to about $99 in selected regions. The Starlink Mini was introduced as a more portable option for travelers and remote users.
August 2025: Starlink further cut hardware prices, slashing the Standard Kit to $175 in some areas and launching discounted monthly plans such as Residential Lite at $65. Promotions included bundled offers and occasional free equipment.
September 2025: The Standard Kit briefly fell to an unprecedented $89 in limited US regions, accompanied by a $59 monthly fee for new customers during their first year, representing a 75% hardware reduction and 50% off the monthly rate from earlier pricing.
October-November 2025: The Starlink Mini dish price fell to historic lows around $229 from $299, while the Standard Kit stabilised near $279.
$40 monthly plan: Starlink announced a new $40 monthly plan for residential customers in the US to attract wider adoption amid expanding coverage and capacity.
Philippines: The monthly service fee for Starlink is ₱3,800 (for standard user, raised in May 2025 from the previous ₱2,700), on top of a one-time hardware fee of ₱28,000 (standard kit), and ₱33,500 (mini kit).
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