Tang puts its weight behind new regional campaign

Dubai

The beverage brand Tang is putting its weight behind a region-wide campaign to get children to do good for their less fortunately placed peers. The ‘Kids Movement’ encourages the donation of toys and will run across the region. They can donate by logging onto www.tangdogood.com, play one of three online games and earn points. The campaign aims to enter the record books as the world’s ‘largest toy donation’ drive through handing over 30,000 toys. “We have always chosen responsible marketing for all our brands,” said Vishal Tikku, regional managing director for Mondelez International, which owns the Tang brand.