Carat Mena wins Commercial Bank contract

Dubai: Carat Mena was recently awarded Commercial Bank’s media buying and planning brief following a pitch.

Carat Mena’s sister agency and digital performance specialist, iProspect, was handed the mandate for search and digital strategy account. “Established channels of communication are still part of our media strategy but the technology for online and mobile banking is changing every day, so we need to consistently assess the customer experience online,” said Jeremy Davies, executive general manager and chief marketing officer at Commercial Bank.