Jumbo Electronics wraps up 50-year anniversary with record performance

Jumbo Electronics, a leading retailer of consumer electronics and technology products in the UAE, has wrapped up 2024 with outstanding results across its retail, distribution, and enterprise divisions. The year also marked a historic milestone for the company as it celebrated 50 years of serving customers in the UAE, solidifying its position as a leading regional player.

The group's impressive performance this year is attributed to its commitment to innovation, customer-centric strategies, and consistent growth. Jumbo’s success across various business segments is a testament to the company's resilience and adaptability in an ever-evolving market.

Retail leads the way 

The retail division was a major driver of growth in 2024, achieving an impressive 10 per cent increase in sales. This success can be attributed to the group's ability to create world-class shopping experiences both in-store and online with its e-commerce platform, Jumbo.ae, playing a key role. Notable initiatives such as extensive store renovations and a deep understanding of shifting consumer behaviours contributed to this growth.

Store revamps

In 2024, Jumbo revamped two flagship stores: Dubai Hills Mall and Bur Dubai's Jumbo House. These upgraded locations serve as a one-stop destination for customers, featuring expanded offerings in large appliances, televisions, and exclusive product categories. The redesigned stores elevate the shopping experience and align with the company’s commitment to providing exceptional customer service.

Shifting consumer trends

A significant trend observed this year was the increasing preference for purchasing large appliances online, a category traditionally dominated by in-store sales. This shift reflects growing consumer trust in Jumbo's seamless digital operations, highlighting the company’s ability to adapt to evolving shopping behaviors.

Category wins

IT products, smart appliances, large appliances, and personal grooming products saw robust sales growth both in-store and online, reinforcing them as key retail drivers.

Expanding strategic partnerships

Jumbo’s distribution business clocked a 15 per cent growth focused in the smart appliances category, showcasing the company’s ability to meet the rising demand for innovative and efficient home solutions. The addition of leading global brands like Havells India and Admiral Appliances expanded its portfolio and catered to the domestic appliance market, meeting rising demand. Furthermore, Jumbo strengthened partnerships with iconic brands like Sony, PlayStation, and Dyson, solidifying its leadership in distribution.

Jumbo's Enterprise Division also had a standout year, achieving a remarkable 20 per cent growth in managed IT services and infrastructure solutions. The division expanded its client base and forged new global strategic partnerships, positioning itself as a powerhouse in the IT solutions market in the region.

A golden milestone

2024 marked a monumental milestone for Jumbo Group as it celebrated 50 years of innovation, quality, and unparalleled customer service in the UAE. Under the theme, Trust that Transforms, the company honoured its legacy through grand campaigns and anniversary sales. These celebrations not only recognised Jumbo's rich history but also reaffirmed its commitment to bringing the best of technology to the region.

Legacy and future

Vikas Chadha, CEO of Jumbo Electronics, expressed his pride in the company's achievements during this milestone year: “2024 has been an extraordinary year for Jumbo. Not only have we recorded significant growth across all our business verticals, but we also celebrated our 50th anniversary – a testament to the trust our customers and partners have placed in us over five decades. Our success stems from a steadfast commitment to innovation, customer satisfaction, and strategic market expansion.

“From transforming retail spaces and expanding into new categories to scaling managed IT solutions, everything we do is centred around adding value to our customers. Our resilience and growth align closely with the UAE’s economic progress, and we are proud to continue contributing to the nation’s success story. Here’s to 50 years of trust and looking forward to a future filled with more innovation and growth.”

Looking ahead

Jumbo Group's remarkable performance in 2024 sets a strong foundation for continued success in the years to come. With a legacy rooted in trust and a focus on innovation, the company is poised for further growth as it looks toward 2025 and beyond.

For more information about Jumbo Group, visit www.jumbo.ae