BenQ launches six new projectors

Dubai: BenQ, the global digital manufacturer, has launched six projectors to consolidate its share of the digital display technology market in the Middle East.

"We have been able to grow our business in the projection technology segment in the region. We are a dominant player in the regional projector market, and are targeting a 25 per cent growth in sales this year," said Manish Bakshi, general manager, BenQ Middle East and Africa.

BenQ launched yesterday the CP120, the world's smallest projector that weighs only 1.3 kg.

In 2005, BenQ ranked fifth worldwide in projector sales with a six per cent share of the market worth $3 billion and sales of 4.1 million units.

"We registered spectacular growth in projector sales last year in the Middle East and Africa region and notched up a 35-40 per cent increase in sales over 2004.

Filtering to the GCC market, 65,000 units were sold last year and the market was worth around $55 million, said Bakshi.

This represented 25 per cent growth over 2004, according to research analysts Decision Tree Consulting. BenQ has an 18 per cent market share in the GCC and has a 12 per cent market share in the UAE.