NFL team bow to public and sponsorship pressure over ‘Redskins’ name
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Washington won’t be the ‘Redskins’ after Monday, according to multiple reports, as the NFL team associated with the nation’s capital will bow to mounting public pressure including from its biggest sponsors and drop the name.
Sports Business Journal first reported the Monday announcement plans, which were later confirmed by the Washington Post, WSJ and USA Today among others. SBJ and the Post both reported a new name wouldn’t be unveiled on Monday because the team’s preferred replacement is involved in a trademark fight.
The global reckoning on race and equality issues since the death of George Floyd had renewed focus on the name and dark-skinned logo used by the team. While principal owner Dan Snyder had long resisted a change, this time the team’s sponsors made clear it had to go.
FedEx Corp, which holds the naming rights to the team’s stadium in Landover, Maryland, told the Redskins to make a change. Retailers including Walmart, Target, Amazon and Nike dropped Washington Redskins merchandise, casting out a team name that contains what many consider to be a racial slur against Native Americans. The National Football League said it would support a change.
The organisation in a July 3 statement said it would conduct a review of the name. That review, according to the reports, is now complete.
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