SOUTH ASIA'S LOOMING AIR CRISIS: Air pollution in South Asia is now a critical threat to life expectancy, particularly in countries like Bangladesh, India, Nepal, and Pakistan. A recent report from the University of Chicago's Energy Policy Institute (EPIC) reveals that the region's deteriorating air quality, driven by rapid industrialisation and urban growth, could reduce the lifespan of individuals by more than five years. This has led to South Asia accounting for over half of the global years lost due to pollution-related health issues. The study emphasises the urgent need for adherence to WHO guidelines on particulate pollution to potentially extend average life expectancy in the region by 2.3 years. While China's reduction in pollution serves as a hopeful example, accessible and transparent air quality data is crucial for informed decision-making and effective pollution control measures across South Asia. (By Sadiq Shaban, Opinion Editor)