Student surge in UAE universities validate consumer sentiments: According to statistics made available by various Dubai-based universities in recent days, there has been a 50 per cent spike in demand among students to study at certain higher education institutions in the emirate. The overall trend is quite the same in the other emirates as well. This is indeed significant because this shows that in spite of the ongoing COVID-19 pandemic, there are thousands who have reposed their faith in the UAE’s colleges and universities and have preferred higher education institutes in Dubai, and the UAE in general, over options in the UK, US, Canada or Australia. The UAE’s world-class academic institutions, backed by the nation’s cutting-edge infrastructure and its robust fight against COVID-19 have made students and parents feel safe and secure and prompted them to pick the UAE as a preferred destination for higher studies. [COMMENT BY: Sanjib Kumar Das, Assistant Editor]