Donatella Versace — the new face of Givenchy?

Donatella Versace in the Givenchy autumn-winter 2015 campaign? It’s not often that a designer appears in another designer’s campaign. Fashion doesn’t usually get that meta, that Joycean.

Maybe it was the hair, off-ice blond, which lends itself to the black-and-white image. Maybe Riccardo Tisci, Givenchy’s creative director since 2005, just rates his mates.

The campaign shot, which appeared on Tisci’s Instagram feed on Tuesday night, sees Versace, a designer herself and longtime friend of Tisci, side on. Like Victoria Beckham’s appearance in the Juergen Teller-shot Marc Jacobs campaign — legs splayed, a giant bag in situ — it’s a headline-grabbing move. We know this because we’re writing about it.