Website: Now, Yahoo celebrates food

Aimed at everyday cooks, the Yahoo Food home page hit the ground running recently with major media partnerships and a bright, easy-to-navigate format. The site features archived and current content from Martha Stewart Omnimedia, Every Day With Rachael Ray, Wolfgang Puck Worldwide, Epicurious.com, Allrecipes.com, Reader's Digest and Eating Well, with more to come.

The project has been in the works for about a year, according to Deanna Brown, general manager of Yahoo Lifestyles.

"We're offering one-stop shopping, bloggers from across the US and a big, lively network" with more than 500 million Yahoo users per month, on average, Brown said. Plans include "seasonal best" packages of stories, product reviews, recipes and how-to videos akin to the holiday presentation now on view.

Drawing on a trove of food-related Yahoo's Answers, Search and Local integrated functions, Yahoo Food looked chockablock with community input right from the start. What you won't find yet is a way for users to submit their own recipes; Brown says those platforms, plus shopping lists and an evolving cadre of chef bloggers, including Frank Stitt, Donatella Arpaia and Marcus Samuelsson, will be added to the site soon.