Jotun UAE redefines paint shopping with a customer-focused approach

Jotun UAE’s retail journey reflects five decades of growth and innovation

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3 MIN READ
The latest retail concept, launched last year revolutionised the future of retail shopping for Jotun.jpg
The latest retail concept, launched last year revolutionised the future of retail shopping for Jotun.jpg

Jotun Paints UAE, proudly celebrating its 50th anniversary this year, has witnessed a remarkable transformation in its retail journey — from humble beginnings with small marine paint shops serving Dubai’s bustling docks, to a sophisticated network of more than 160 innovative retail outlets across Dubai and Northern Emirates.

Jotun’s retail evolution mirrors Dubai’s dynamic growth, adapting to the changing demands of homeowners, architects, designers, and professional contractors over the decades. From selling marine coatings and basic decorative paints in small traditional stores in Dubai in the 1970s, Jotun today offers premium, immersive shopping experiences that allow customers to envision their spaces vividly through advanced displays, sophisticated colour-matching technologies, and dedicated paint advisory services.

New retail concept

One of Jotun's earliest shops with the old colour selection tools and the multi-colour tinting machine

Today, Jotun UAE is proud to have launched and implemented its latest retail concept, ‘Unlock the Future’ of retail shopping, as they call it. With interactive experiences and tailored advice, paint selection is not just a purchase but an exciting exploration of possibilities. These shops exemplify Jotun’s commitment to innovation, customer satisfaction, and delivering inspirational retail environments.

Retail evolution

Over the years the system has been updated and the retail look modernized to cater to consumer needs

Reflecting on this impressive journey, Kjetil Urheim, General Manager of Jotun UAE, said, “Our retail transformation is deeply connected to Jotun’s DNA. From simple beginnings as suppliers of marine coatings to a visionary, customer-centric paint retailer, our journey has paralleled the extraordinary growth story of the UAE itself. This journey has always been about adapting, innovating, and staying relevant to our customers’ evolving lifestyles and expectations.” Throughout these 50 years, Jotun has continuously collaborated with dedicated partners who shared its vision, many of whom have been part of this legacy for decades.

Bhavesh Desai, Segment Manager, Decorative Paints, of Jotun UAE, added, “Our retail philosophy has always been about nurturing meaningful relationships with our shop dealers, empowering them with cutting-edge retail solutions, and continuously enhancing the customer experience. Our latest retail concept aims to position Jotun not only as a premium paint brand but as the definitive destination for colour inspiration and product expertise.”

With every shop evolution, Jotun has prioritised customer needs, from introducing the groundbreaking Multicolour Tinting System in the early 90s, to its contemporary retail spaces that showcase complete product ranges like Fenomastic Wonderwall Lux and Life, Jotashield Nuovo, Eterna and Kanva, and interior texture paints collection, Lady Design.

Elements like designed walls, product comparisons, room designs were added over the years

Jotun UAE’s retail footprint is spread across the country, making the shopping experience easily accessible to residents. It is designed to inspire creativity, support decision-making, and ensure customer satisfaction at every stage of the paint journey.

As Jotun UAE celebrates its golden anniversary, the company reaffirms its commitment to pushing boundaries, enhancing retail experiences, and continuing to lead the paint industry in the UAE for generations to come.

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