Curated by Zahraa brings top South Asian designers’ collections to Dubai on April 18

Multi-brand fashion shopping event ‘Curated by Zahraa’ is hosting an exclusive exhibition housing a plethora of lifestyle and luxury fashion brands and designers of South Asia for the first time in Dubai, all under one umbrella.

Welcoming discerning shoppers of the region and making it easier for them to search what they’re looking for under one roof, the ZS Showcase is bringing in fashion greats including Abu Jani, Sandeep Khosla, Sana Safinaz, Varun Bahl, Faraz Manan, Saniya Maskatiya, and Misha Lakhani grouping exclusive collections for the first time.

The event will feature a range of South Asian traditional and fusion wear brands at its latest edition at Dubai’s The Pavilion, Emirates Golf Club on 18th April, 2023.

Curated by Zahraa will showcase over 20 designers in product categories including South Asian ethnic wear, bridal wear, fusion wear, and western wear as well as jewellery, accessories, and footwear, according to the CEO Zahraa Saifullah. ‘This is perhaps the first time that clothes of so many top, prominent South Asian designers can be acquired under one umbrella,’ says Zahraa. ‘If you’ve been hunting for designer wear this season, this showcase will certainly be your answer.’

Zahraa Saifullah is a British-Pakistani and has been at the forefront of fashion, lifestyle and social circle of Dubai for countless years.

A large number of brands will launch their exclusive latest collections at ‘Curated by Zahraa’ and shoppers will be able to shop their favourite brands in person.

‘Curated by Zahraa’ aims to bring South Asian brands to the UAE market again in Fall 2023.