Singer Shibani unveils online sari brand ‘Aura’

Singer-musician Shibani Kashyap and Femina Miss India World 2015 Aditi Arya recently unveiled the sari collection ‘Aura’.

Kashyap said: “Sari is the best garment for women as delicacy and femininity comes out beautifully in a sari. The sari culture among Indian women is exotic. I think I can set a trend in this.”

The fashion label’s tagline is ‘styled by expert, spun by nature’. Arya was the showstopper on the occasion.

The brand has been launched by SP Textiles, who have been in the fashion business for three decades.

Its director Yogesh Jain said: “It is a contemporary fashion label and it will be taken on a global platform. We chose Aditi as she is [a] youth icon for women with her Miss India crown. We are experimenting with the online medium, but we are convinced that it is the way for the future.”