Royal Rose Abu Dhabi rolls out global strategy

Dubai: Royal Rose, the first 5-star property of the Bin Ham Group and its flagship property in Abu Dhabi, today unveils its marketing strategies to attract a mix of nationalities as source markets to contribute to the UAE’s growing tourism industry.

At a press conference to officially announce the opening of the AED700million property, HH Sheikh Ahmed Musallem Bin Ham, Vice President of City Seasons Hotels, reveals:”The Royal Rose Abu Dhabi took four years to completion because we wanted to present a unique property that will cater to a niche market who demands luxury and comfort. We all know that there are a few luxury accommodations in the UAE and Royal Rose Abu Dhabi will be one of them.”