Etisalat in mobile venture with Spacetoon

Dubai: Etisalat has announced a partnership with Spacetoon Channel to launch Spacetoon Mobile service, which targets a new segment of customers children between six and 14 years.

Etisalat is the first regional operator to launch this service, which allows users to download backgrounds, video clips, logos, tones, and merge personal pictures with characters on their mobiles.

The service is available on prepaid 'Wasel' and postpaid connections. Customers need to subscribe free of charge to WAP service and send an SMS with the item number they wish to order, and send it to a short code.

They will then receive a URL, which they have to open through the mobile browser.