Wio Bank: Digital-first UAE investors surge as investments cross $1 billion

Dubai: Wio Invest, the UAE-based digital investment platform backed by ADQ, has surpassed $1 billion in Assets Under Administration (AUA)—a major milestone achieved in less than two years since its launch.

The platform has also processed more than $4 billion in order volume year-to-date, underscoring the rapid adoption of digital-first investing among UAE residents.

Launched as part of Wio Bank’s broader fintech ecosystem, Wio Invest allows users to trade US and UAE stocks, virtual assets, and index funds through a mobile-first interface. The milestone puts it among the world’s fastest-growing digital investment platforms, comparable to leading global neobrokers at a similar stage.

“This reflects our commitment to making everyday investing simpler and smarter,” said Gaurav Ganwani, Deputy General Manager at Wio Securities LLC. “The strong engagement we’re seeing shows customers value seamless, intuitive tools that let them invest instantly and confidently.”

Surging digital-first investors

Wio Invest has captured interest from a new generation of digitally native investors who are increasingly drawn to long-term strategies.

According to the platform, popular investment themes include US tech giants like NVIDIA and Tesla, as well as cryptocurrencies like Bitcoin, Ethereum, and XRP. Recurring investment in index funds has also seen notable growth, suggesting rising interest in disciplined, long-term wealth building.

To expand its appeal to passive investors, the platform recently introduced Wio Wealth managed portfolios. The feature comes with zero fees until December 31, 2025, and allows flexible withdrawals without penalties—making it easier for users to start and sustain investing habits.

Integrated with Wio’s personal banking app, Wio Invest lets users open accounts in minutes and settle sell orders instantly, aiming to reduce friction at every step of the investing journey.

With new features, growing demand, and a user-first approach, Wio Invest is positioning itself as a key player in the UAE’s rapidly evolving investment landscape.