The rich and powerful celebrity investors in Bollywood: Alia Bhatt to launch her own line of maternity wear

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With fame comes entrepreneurship — for a select few. Business people are those who can gauge a demand in a market and supply; in the case of stars, they can create a demand and capitalise on it. Alia Bhatt recently decided to expand her reach and turn to enterprise. Image Credit: Insta/aliaabhatt

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The mom-to-be has announced that she will be launching her own line of maternity wear. Taking to Instagram, the Bollywood actress said: “Two years ago, I started a children’s clothing brand. Everyone asked why I’m doing a kids brand when I don’t have kids. Now, I’m launching my own line of maternity-wear. I don’t think anyone will ask why. But let me tell you anyway. It’s not like I’ve bought maternity clothes before. But when I got down to it, I was overwhelmed. You don’t know how you’re going to look or feel over the next few months and let’s be honest, not being able to find the right thing to wear can be stressful.” Image Credit: insta/ aliaabhatt

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“Do I buy brands I already wear but in a bigger size? Should I raid Ranbir’s wardrobe? And just because my body is changing doesn’t mean my sense of style has to, right? So I started making my personal style more bump-friendly. I added elastic to my favourite jeans, designed shirts that I didn’t have to share with my husband, and wore flowy dresses so as to not invite any unwanted belly-touching. Comfort took priority over any ‘airport looks’. What started off as me trying to fill a gap in my existing wardrobe, led to an entire maternity collection. And I can’t wait to give you a sneak-peek tomorrow!” Image Credit: insta/ aliaabhatt

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Priyanka Chopra Jonas has launched a new homeware line, which glorifies Indian heritage. The actress along with her business partner Maneesh Goyal launched her new home decor brand Sona Home, after the success of her restaurant Sona, which she inaugurated in 2021. The ‘Matrix’ actor shared a special launch video of the event on her Instagram account, to which she captioned, “Launch day is here! I couldn’t be more proud to introduce you all to SONA HOME. It was challenging to come from India and make America my second home, but my journey led me to a place where I found a second family and friends. I bring a piece of India into everything I do and this is an extension of that thought. It’s awesome to be working alongside @maneeshkgoyal and our entire team in creating something so dear to our hearts and heritage.” Known as the ‘Desi Girl’, the actor never misses any chance to promote Indian culture, and with her new brand she is all set to showcase Indian style hospitality to the world. Image Credit: Insta/ priyankachopra

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Her earlier smart investment was in the US with start up Bumble. Chopra was present at a launch event in New York with a handful of powerful women who are leaders in business across the world, back in 2017. Here’s a look at some other celebrities who turned to enterprise. Above: Priyanka Chopra (left) and Maneesh Goyal(right). Image Credit: Insta/ priyankachopra

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Katrina Kaif launched Kay Beauty in October 2019 on Nykaa. Nykaa's Bollywood connect includes two other big names - Janhvi Kapoor is an ambassador and Alia Bhatt is an investor in the start-up turned success story. Image Credit: AFP

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In keeping with diversity in earnings, ‘Gully Boy’ star Alia Bhatt has also invested in Nykaa. The amount, like her previous StyleCracker investment, remains undisclosed. Bhatt is shrewd about her spends and is a serial entrepreneur; she launched a kidswear start-up called Ed-a-mamma and is in talks over another one. Ed-a-mamma has reportedly already sold 70 per cent of the range in the six weeks since its launch – guess she’s doing something right. Image Credit: Insta/ aliaabhatt

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Bollywood actress Anushka Sharma is known for her smart money decisions; her productions on-screen – think ‘Pari’ and ‘Bulbul’ – have done well in the OTT space. Her off-screen projects are also in a good space; she invested Rs 5 million in a Bengaluru-based insurtech startup Digit Insurance. Image Credit: Insta/anushkasharma

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Deepika Padukone looks to the future – and proves it with her financial portfolio; she’s got a stake in Drums Food International, which owns Greek yoghurt brand Epigamia, space tech startup Bellatrix Aerospace and electric vehicle startup BluSmart. She’s also invested in learning and community platform FrontRow. Image Credit: Insta/deepikapadukone

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Actor-turned-entrepreneur Suniel Shetty is another serial investor who’s got his name on upskilling business Sai Estate Consultants. Image Credit:

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Shraddha Kapoor may be representing the brand MyGlamm, but she is also the face of it. MyGlamm offers a range of over 600 cruelty-free products across makeup, skincare and personal care Plus, she’s an investor in Naturedge Beverages Pvt. Ltd’s brand Shunya which brings the age-old goodness of Ayurveda into modern-day life. Image Credit: Insta/shraddhakapoor

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He may be best known for his good works, but Bollywood actor Sonu Sood is also a good businessman. During the pandemic, he bought himself a stake in Spice Money, a subsidiary of DiGiSPICE Technologies Limited. He also became a non-executive advisory board member in Spice Capital. Image Credit: Instagram/sonu_sood

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Hrithik Roshan has been actively involved with startups even though it's not always been a direct investment in these companies. Hrithik invested into Curefit, a health and fitness start up. CureFit gives workouts a whole new meaning with a range of trainer-led, group workout classes with four categories : primary care, food, yoga and gyms. He is also the brand ambassador of the company. This company was founded by Flipkart executives Ankit Nagori and Mukesh Bansal in the year 2016. Image Credit: Insta/hrithikroshan

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Aamir Khan invested in a Bangalore based, online furniture rental startup Furlenco. The company competes with the likes of Rentomojo and Pepperfry. Previously, Khan had been the brand ambassador of e-commerce site Snapdeal. Image Credit: social media

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The rich and powerful celebrity investors in Bollywood: Alia Bhatt to launch her own line of maternity wear

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The rich and powerful celebrity investors in Bollywood: Alia Bhatt to launch her own line of maternity wear

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