Carbonium: Unlike the fashion industry, which accounts for about 10 per cent of global carbon emissions, and nearly 20 per cent of wastewater, the entire promise of the luxury watch industry revolves around the concept of longevity. The one thing that the industry does well is seek out interesting new materials to case their watches and as alternatives to the more traditional materials like stainless steel or gold. Swiss haute horology brand Ulysse Nardin used carbonium - a lightweight and sustainable material used in the production of airplane fuselage and wings – to create the case of its Freak X timepiece in 2019. This is still a carbon composite, but according to Ulysse Nardin, the production process has 40 percent less environmental impact than other materials as it uses offcuts (a nicer way to describe waste) from aeronautical pieces. Carbonium is manufactured at high pressure and temperature and the micron carbon filaments create a marbling effect that is unique to each case. The resultant case material is three times stiffer than titanium yet two times lighter. The Ulysse Nardin Freak X unveiled at SIHH 2019 uses a 43 mm wide case made of carbonium. Prices start from $24,000.